It's "like getting through the Khyber Pass," says Stanford marketing professor Jim Lattin. Supermarkets' purchasing agents saw about 20,000 new arrivals last year-10 times the number introduced in 1980-and picked approximately 2,000. Toy buyers see almost 10,000 entries a year maybe 100 get a try. Making it outside the fashion world is no easier. She's polite but crisp, with lines like, "I don't think that fits our clientele." Translation (in a whisper to a reporter): "Did you not die when you saw that last one?" Cohen wants to make sure the rejects don't return. Cohen, who views the future in five-minute segments, has seen it all: braille T-shirts, odoriferous recycled pants, and sarongs with underwire to support the derriere. Others fell prey to The Shark, as colleagues teasingly call buyer Allyson Cohen. Of 500 designers who braved the most recent Open See, only 12 got the nod. (It was worth it she made the cut.)Īlthough Bendel's opens its stately glass doors wide in welcome, few supplicants remain within. "This is the opportunity of a lifetime," declares Lynne Shapiro-Goldman, who took the day off from her sales-clerking job at Bloomingdale's for a chance to peddle her crystal-beaded bracelets. The fashion followers know the fairy tales-how such fabulousi as Todd Oldham and Anna Sui got their starts. But Henri Bendel, the exclusive Manhattan emporium, stages these "Open See" occasions every quarter to discover new talent. Like other big retailers, most department stores won't even make appointments with unknowns. Makeup maven Bobbi Brown called on contacts from magazines Paul Mitchell co-founder John Paul DeJoria went salon to salon Hugh Hefner sent hundreds of letters pitching his magazine. Even today's great brands started with grueling gruntwork. But it's second nature to any business beginner hoping to be anointed as the Next Big Thing, whether that thing is a better mousetrap, chocolate mousse, or mohair stole, and whether it belongs in a hardware store, a supermarket, or a catalog. Hundreds of designers from around the world are decked out in their four-inch spikes and rhinestone belts, clutching precious creations packed into hatboxes and garment bags. If you’re experiencing discomfort while wearing your contacts, it might be a sign that you need to make an effort to avoid denatured protein & lipid deposits.(FORTUNE Small Business) – Stand outside Bendel's at 56th Street and Fifth Avenue in New York City early in the morning on four red-letter days a year, and you'll see the hopeful-or the desperate. epidermidis by 45% compared to a clean contact lens. A study by peer-review journal Molecular Vision found that protein deposits increased the adhesion rate of bacteria S. Worst of all, those same deposits can make it easier for harmful bacteria to stick to your lenses. If you’ve ever had a stray eyelash in your eye, you can imagine how that feels. Over time, lipid deposits can even leave physical bumps on your lenses. What’s more, the same lipids that normally keep your eyes hydrated can actually lock water out of your contact lenses. In fact, denatured proteins trigger an inflammatory immune response similar to when your body tries to fight off foreign invaders. They lose all of their beneficial, eye-protecting qualities. These denatured protein deposits are essentially dead. When proteins like lysozyme start to break down, they’re called “ denatured.“ And then, exposure to sunlight and other factors cause them to break down. And just like the tear film on your naked eye, it can even be beneficial for your contacts in some cases.īut over time, lipids and proteins that normally get blinked away start to build up on your lenses. Studies have shown that your tear film fills your contact lens pores almost instantly. Between the strips of hydrogel are millions of tiny holes – so-called “pores.” Contact lenses are designed that way to allow your eyes to breathe. When viewed under a microscope, a contact lens looks like a tiny fishing net.
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